Joyce Elven

Internal/Executive Communication

Boston, Massachusetts

STRATEGIC & VERSATILE LEADER WITH PASSION FOR INTERNAL, EXTERNAL, EXECUTIVE COMMUNICATION & SOCIAL MEDIA Socially savvy, action-oriented, resourceful communicator with superior writing, editing, mentoring and presentation skills. Love disrupting boring, "same-old" comm channels.

Joyce Elven

Internal/Executive Communication

Boston, Massachusetts

President's Vision Presentation
This company president wanted a speech to share his vision and re-motivate internal associates. Upon returning to the company after a succession of new leaders every two or three years, this company president wanted to share his vision, begin re-establishing a (lost) corporate culture and re-motivate internal associates. He reached out to me to help him craft the vision from his thoughts and design the presentation. Additionally, I outlined a plan to survey associates to benchmark current attitudes and go out with short pulse surveys in weeks ahead to see if the new messaging was moving the attitude needle.
Internal/Field Communication Matrix
This matrix shows all the internal and social communication channels that I directed and managed through my team. We consistently monitored our effectiveness with each audience, including through open rates and views.
Project Communication Plan - Amazon
To announce a marketing test with Amazon, we needed to map out how and when we would communicate internally. This is a short-term comm plan I created, which included the writing projects I assigned to myself and the order in which they would be completed.
CEO/Worldwide President's Keynote, 2015
CEO / WW President Rob Goergen gave two keynotes in 2015, the first in the U.S. I adapted that speech for his Australian presentation, which featured stories about Australian associates. This version was created with graphics embedded so that our Australian production team could create new slides per my direction.
North America President's Keynote, 2015
Collaborating with U.S. President Joan Connor, I developed both the speech and accompanying graphics. I then worked directly with the graphic designer to produce the slides.
North America President's Internal Announcement
This organizational announcement reflects how I began reinforcing the "WE WILL" corporate strategy for 2015 in every internal communication.
SVP Operations Center of Excellence Internal Announcement
Working with the SVP of Operations and Director of Human Resources, I wrote the sensitive internal communication effectively announcing that the UK manufacturing facility would close when its operations moved to the U.S. facility. The announcement also reinforces the company's multifaceted 2015 "WE WILL" strategy and mission to be The World's Best Candle Company.
Stepping Out with Social Public Relations
DSN asked me to write about how we integrated our PR and social media activities.
Internal Announcement, Reorganization
Before internal changes were announced to all, sales force leaders were informed. This announcement was sensitive due to the departure to two longtime staff members.
CEO Bob Goergen Keynote, 2013
Founder, Chairman and CEO Robert Goergen spoke at each annual conference. I developed the content with the goal of having him share company history each time. He rarely changed more than a few words of what I presented to him.
Op-Ed: Let’s Not Forget to Remember the Future
I worked with the President of North America and my public relations consultant to craft this Op-Ed piece for the industry magazine. Our objective was to demonstrate how PartyLite, a 40 year old company, was working to remain relevant as both an entrepreneurial business opportunity and a consumer goods manufacturer and marketer.
Employee Meeting, Executive Outline
Meeting outline and executive talking points to announce worldwide leadership change.

About

Joyce Elven

Executive Communication

Internal Communication

Corporate Communication

Speechwriting

Leadership

Public Relations

Media Relations

Editorial Planning

Relationship Builder

Team Player

Social Media

Marketing Communication

Collaborative

AP Style

Excellent Follow-through

Creative thinker

Curious

Interviewer

Organized

Deadline-driven

Sense of Humor

Strategic Communication

Op-Eds

Professional Demeanor

Translate Complex Research

My passion is to plan and create strategic content and messaging within external, internal, executive and social media communication roles that seamlessly align with company strategy and culture.

My work engages and motivates associates, customers and/or followers across global, traditional, digital and social media channels.

My experience translates across industries, including Consumer Goods, Real Estate / Construction, Technology, Education, Health Care and Financial Services.

My skills include:
- Writing and editing
- Designing communication strategy based on corporate mission and initiatives
- Measuring communication effectiveness against objectives
- Collaborating with executives to craft messaging and tell their stories in a concise and compelling way
- Aligning social media strategy with marketing objectives and measuring engagement
- Guiding creation and integration of content across all channels, including email, video, intranet, mobile apps, social media and websites
- Leading and mentoring editorial staff
- Succeeding in matrix organizations through collaboration and relationship-building
- Coordinating public relations with outside agencies
- Managing media inquiries and interview requests
- Promoting associate and corporate charitable giving and community outreach